SEO · CRO
Rescuing a Site After a Botched Migration
A retail store's replatform left organic revenue in freefall. We rebuilt indexation and Core Web Vitals — and recovered 89% of the lost traffic within a quarter.
+89%
Lost traffic recovered
12k+
URLs redirected correctly
0.9→1.9s
LCP improvement
The challenge
A replatform to a new CMS broke thousands of URLs and shipped slow-to-paint pages. Google de-indexed swaths of the catalog and organic revenue dropped ~40% in weeks.
The approach
We built a full redirect map preserving equity for 12,000+ legacy URLs, fixed canonical and pagination signals, and brought Core Web Vitals back under control. Then we prioritized the highest-value catalog pages for re-indexation and rebuild the internal linking toward them.
The results
- +89% of lost organic traffic recovered
- 12,000+ URLs redirected without going through redirect chains
- LCP improved from 0.9s to under 1.1s across the catalog
- Organic revenue trend positive again within a quarter
"We thought we'd lost the rankings for good. w3logics brought them back — fast." — Retail Marketing Director
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