Email Marketing
Turning a Dormant List Into a Revenue Engine
A large list, a good product, zero lifecycle automation. We built the flows — welcome, cart, post-purchase, win-back — and email revenue grew 240% in three months.
+240%
Email-attributed revenue
+31%
Cart recovery rate
38%
Revenue from automation
The challenge
The brand had accumulated a six-figure subscriber list but only sent occasional blasts. Abandoned carts went nowhere and repeat purchases relied on luck.
The approach
We built a full lifecycle: a welcome series that converted new subscribers, a cart abandonment flow with a tested incentive ladder, a post-purchase sequence that drove repeat orders, and a win-back campaign for lapsed buyers. Everything integrated with the store's automation platform and reported revenue per flow.
The results
- +240% email-attributed revenue in three months
- +31% cart recovery rate on the first flow
- 38% of email revenue now comes from automation alone
- Deliverability held above 98% through list hygiene
"Automation paid for the year before we'd finished the quarter." — E-commerce Brand Manager
Your subscribers are revenue you haven't unlocked yet.
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